EVA SCHMIDT

Creative Direction | Art Direction | Visual Storytelling

I create visual concepts, campaigns, films, spatial experiences, and design systems that explore emotion, identity, connection, and the way people communicate beyond words.

Working across art direction, branding, photography, film, typography, installation, and sensory design, my practice is driven by the relationship between feeling and form.

ABOUT ME

I am a multidisciplinary creative working across creative direction, art direction, visual storytelling, brand identity, spatial design, and sensory experiences.

My work often begins with emotion: how people connect, communicate, remember, misunderstand, feel comfort, experience discomfort, or make meaning through their surroundings. I am interested in the way design shapes behaviour, relationships, and perception, whether through a campaign, a film, a physical object, a space, or an interactive experience.

Across my projects, I combine conceptual thinking with visual experimentation. I use photography, moving image, typography, print, installation, 3D forms, colour, texture, sound, and digital tools to create work that feels both personal and intentional.

Rather than designing only for aesthetics, I am interested in creating experiences that invite reflection, emotional recognition, and deeper connection.

PORTFOLIO

COMFORT

Speculative Design Approach to comfort: 3D models

Comfort is not only a physical sensation, it is an emotional state tied to our relationships with all aspects of our surroundings. Drawing inspiration from connections between individuals and their environment, I explore the narrative of comfort within interpersonal relationships. I inspire viewers to reimagine empty spaces around them as conduits for connection and comfort. 

  1. Digital Asset 1: The network structure features two large holes, symbolising freedom for two bodies to enter and exit a relationship with ease. There is a sense of autonomy in the relationship dynamic.
  2. Digital Asset 2: The network structure features one large and one small hole. One body has freedom to move in and out of the space while the other is constrained, symbolising the imbalanced distribution of emotional energy in a relationship.
  3. Digital Asset 3: The network structure features two tight holes, symbolising the deep intimacy and connection between individuals in a relationship. The compact dynamic can be both profound and uneasy at times.

    JUST DO IT YOUR WAY

    Poster campaign to increase Nike membership engagement among 14–19 year old girls in London

    Reimagining Nike membership as an integrated part of everyday life, using bold, youth-driven visuals placed across physical and digital touchpoints.

    By aligning with the behaviors, spaces and cultural interests of young women in London, the posters position membership as relevant and accessible, encouraging sign-up and ongoing engagement through visibility and relatability.

    Drawing inspiration from the popularity of Spotify Wrapped and personality-driven content, the campaign introduces a “vibe-based” entry point into Nike membership. Users are invited to discover their personal style, energy and relationship to sport.

    This approach transforms membership into a form of self-expression, creating a more engaging and personalised connection between the user and the brand.

    OFFLINE SONAR

    OffSonar Music Festival Rebranding 

    Offline Sonar is a rebrand of OFFSónar that challenges the screen-driven culture of contemporary music festivals. In response to audiences experiencing events through their devices and FOMO-led behaviors, the project reimagines the festival as a space centred on human connection and shared musical experience.

    The identity is expressed across a range of touchpoints, translating the concept into physical and digital experiences. A series of posters form the core visual output, using layered imagery and soft, diffused color to contrast typical high-intensity festival aesthetics and communicate the idea of presence over documentation.

    This visual language extends into merchandise, including apparel and a vinyl collection, where the concept of “signal” and disconnection is explored through graphics and typography.

    CONTACT

    Portfolio Website

    LinkedIn Profile

    Phone Number:

    (es) 34 654 667 867 | (uk) 44 7305 324 182

    Email:

    evajeremy@icloud.com